Blue ocean shift : beyond competing - proven steps to inspire confidence and…

BLUE OCEAN SHIFT is the essential follow up to Blue Ocean Strategy, the classic and 3.6 million copy global bestseller by world-renowned professors W. Chan Kim and Renee Mauborgne. Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth, guiding you step-by-step through how to take your organizat…

Advanced brand management : from vision to valuation

Advanced Brand Management: From Vision to Valuation has been specifically written for anyone who needs to know how to manage the most valuable assets in the business world - brands. Paul Temporal, one of the world’s leading branding experts, presents a guide on developing and managing sophisticated stratEgies that will ensure lasting brand value. Dr Temporal gives answers to the many questio…

Logistics and supply chain management

Edisi

4th ed.

ISBN/ISSN

978-0-273-73112-2

Deskripsi Fisik

xii, 276p. : figs., index ; 24 cm.

Judul Seri

-

No. Panggil

BZA/TC

Kewirausahaan dan inovasi : perspektif manajemen strategis

Konsep inovasi banyak dimanfaatkan oleh organisasi atau perusahaan sebagai sumber pertumbuhan bisnis. Namun, inovasi umumnya dimulai dengan terobosan kreativitas. Maka, tugas organisasi adalah mencipta lingkungan kerja yang memotivasi karyawan membangun gagasan untuk membuat solusi baru agar memenuhi harapan konsumen yang berubah. Inovasi berarti ada pada customer/user, memengaruhi harga, me…

Strategic brand management : building, measuring, and managing brand equity

Edisi

4th ed.

ISBN/ISSN

9780273779414

Deskripsi Fisik

590 p.: figure., index.; 27 cm.

Judul Seri

-

No. Panggil

BH/BHE/ADBE

Business and its environment

Businesses compete in many ways, including nonmarket areas like corporate responsibility. Learn how to sharpen your firmÂ’s competitive edge. Baron’s integrated approach combines the disciplines of economics, political science, law, and ethics to provide a deeper understanding of the managerial issues that arise in the business landscape. The seventh edition includes four new chapters on…

Harvard Business Review on corporate governance

This books contains seven articles focusing on both policies and strategic challanges for senior managers working with boards or dealing with government issues. Contents: ; Crisis prevention: How to gear up your board ( Walter J. Salmon ); Empowering the Board ( Jay W. Lorsch ); A New tool for Board: The strategic audit ( Gordon Donaldson ); The promise of the governed corporation ( John P…

Cultivating communities of practice : a guide to managing knowledge

Today's marketplace is fueled by knowledge. Yet organizing systematically to leverage knowledge remains a challenge. Leading companies have discovered that technology is not enough, and that cultivating communities of practice is the keystone of an effective knowledge strategy. Communities of practice come together around common interests and expertise- whether they consist of first-line man…

Strategic Management concepts : a competitive advantage approach

Edisi

14th.ed.

ISBN/ISSN

978-0-273-76760-7

Deskripsi Fisik

416 p. index : 28 cm.

Judul Seri

-

No. Panggil

ADBE

Strategic management: concepts and cases

In today’s economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping students develop their own cutting-edge strategy through skill-developing exercises.   The Fifteenth Edition has been thoroughly updated an…