Integrated advertising, promotion, and marketing communications

Integrated Advertising, Promotion, and Marketing Communications, 9th Edition speaks to an evolved definition of integrated marketing and teaches students how to effectively communicate in the business world. It champions the importance of weaving together all marketing activities into one clear message and voice, and helps students understand how communications are produced and transmitted. The…

Successful strategy execution : how to keep your business goals on target

This book explores the actions organisations can take to be implement their strategies effectifely and therefore avoid the underperformance of the many firms wich allow their strategy to get derailed. Following a scene setting introductory chapter there are nine other chapters: - Friction - Focus - Communication - Behaviour - Measurement - Leadership - Change - Innovation - Pathway …

Competing in time : using telecommunications for competitive advantage

Edisi

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ISBN/ISSN

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Deskripsi Fisik

xi, 235 p. : tabs., charts, index ; 25 cm.

Judul Seri

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No. Panggil

AD/MR Kee

Corporate turnaround : nursing a sick company back to health

Is downsizing the answer to solving corporate woes? Why is my company not growing? Why do companies fall sick, recover and subsequently succumb to the same ailments? If these questions sound familiar, chances are your company is in a slump and it does not seem like the situation will improve any time soon. Like many companies, yours has fallen sick due to corporate viruses such as global econom…

Marketing management

Table of contents : PART 1: FUNDAMENTALS OF MARKETING MANAGEMENT Defining Marketing for the New Realities Marketing Planning and Management PART 2: UNDERSTANDING THE MARKET Analyzing Consumer Markets Analyzing Business Markets Conducting Marketing Research PART 3: DEVELOPING A VIABLE MARKET STRATEGY Identifying Market Segments and Target Customers Crafting a Customer Value Propositi…

Trust : releasing the energy to succeed

In this book, the author : o defines trust and related concepts, and shows how these impact on business performance o provides valuable case material of companies with both high and low trust o forges the link of trust to strategy rather than to HR The new economy has changed the rules of the game in business, and the speed at which businesses operate and interact. Corporate success has…

Supervision: working with people

Edisi

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ISBN/ISSN

0-256-06904-2

Deskripsi Fisik

xxi, 515 p. : index, glossary, bibl., notes, quest

Judul Seri

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No. Panggil

FN/MA 79 Cat

Manager's script book

Edisi

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ISBN/ISSN

0-13-551839-3

Deskripsi Fisik

xxiii, 322p. : index ; 23 cm.

Judul Seri

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No. Panggil

FN/MEB Wei

The Truth about managing people and nothing but the truth

The Truth About Managing People ... and Nothing but the Truth rips away the hype, fads, and clichés that keep managers from seeing the world as it actually is. Stephen P. Robbins, the world's #1 selling management textbook author, has distilled the results of thousands of research studies on human behavior into over 60 proven "truths" that can transform how you manage people—and the resu…

Menjadi supervisor hebat : ketrampilan pokok bagi supervisor baru

Tiba – tiba diangkat menjadi supervisor. Sungguh menyenangkan ! Gaji naik dan kini menjadi ‘bosÂ’. Namun, bisakah Anda menjalankan tanggung jawab tersebut? Ketika menjadi anak buah, prestasi Anda sangat ditentukan oleh kemampuan teknis. Namun, setelah menjadi supervisor, pekerjaan anak buah juga menjadi tanggung jawab Anda. Buku ini membantu para supervisor dalam menjalankan tug…