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1 2 3 4 5 Berikutnya Hal. Akhir

Consumer behavior

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Mothersbaugh, David L.Kleiser, Susan Bardi Hawkins, Del I.

Consumer Behavior: Building Marketing Strategy builds on theory to provide students with a usable, strategic understanding of consumer behavior that acknowledges recent changes in internet, mobile and social media marketing, ethnic subcultures, internal and external influences, global marketing environments, and other emerging trends. Updated with strategy-based examples from an author team wit…

Edisi: 15th ed.
ISBN/ISSN: 9781266114762
Deskripsi Fisik: xxiii, 824 p. : figs., tabs., ills. ; 25 cm.
Judul Seri: -
No. Panggil: BDB/BAD 79 Mot

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Business etichs now 2025 release

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Ghillyer, Andrew W.

What Should I Do? This is the cornerstone question for a multitude of ethical considerations - and the basis for this text. How we function when ethical challenges arrive in our "real" lives is the framework for Andrew Ghillyer's Business EthicsNow.This application-basedtext takes the theory ofbusiness ethics andapplies it to the realisticscenarios that studentsmay encounter at allstages of the…

Edisi: -
ISBN/ISSN: 9781265037321
Deskripsi Fisik: xvi, 240 p. : figs., index. ; 27,5 cm.
Judul Seri: -
No. Panggil: NONE

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M : Organizational behavior

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McShane, Steven L.Von Glinow, Mary Ann

M:Organizational Behavior, 5th edition by McShane and Von Glinow delivers essential Organizational Behavior knowledge in an accessible, student-focused style. This book's concise presentation of the latest OB concepts and practices is built on the main textbook?s solid literature foundation, informative exhibits, relevant real-world examples, global connections, and excellent readability. It al…

Edisi: 2024 Release
ISBN/ISSN: 9781266955587
Deskripsi Fisik: xvii, 366 p.: exhibits, index, ; 27,5 cm.
Judul Seri: -
No. Panggil: NONE

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Manufacturing planning and control for supply chain management : apics/cpim c…

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Jacobs, F. Robert Berry, William L.Whybark, D. Clay Vollmann, Thomas E.

The definitive guide to manufacturing planning and control--FULLY REVISED AND UPDATED FOR THE CPIM EXAM Improve supply chain effectiveness, productivity, customer satisfaction, and profitability with help from this authoritative resource. Completely up-to-date, Manufacturing Planning and Control for Supply Chain Management: APICS/CPIM Certification Edition offers comprehensive preparation for …

Edisi: -
ISBN/ISSN: 978-0-07-175031-8
Deskripsi Fisik: xxxi, 544 p. : figs., index. ; 24 cm.
Judul Seri: -
No. Panggil: CA/CE Man

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Leadership in organizations

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Yukl, Gary Gardner, William L.

For undergraduate and graduate-level courses in leadership. An exploration of what makes an effective leader Leadership in Organizations, 9th Edition provides a balance of theory and practice as it covers the major theories and research on leadership and managerial effectiveness in formal organisations. Rather than detailing an endless series of studies or prescribing exactly how leaders must o…

Edisi: 9th ed.
ISBN/ISSN: 9781292314402
Deskripsi Fisik: 556 p. : tabs. ; 23,5 cm.
Judul Seri: -
No. Panggil: AFB 79 Yuk

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New products management

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Crawford, C. Merle Di Benedetto, C. Anthony

Crawford's New Product Management provides the management approach to teaching new products, with the perspective of marketing. The streamlined format of 18 chapters focuses on the topics that will be of most importance and interest to new product managers. Significant updates can be found throughout to present the "best practices" of industry and relevancy for today's businesses.New for the 20…

Edisi: -
ISBN/ISSN: 9781264968183
Deskripsi Fisik: xiv, 513 p. : figs. , tabs. ; 23 cm.
Judul Seri: -
No. Panggil: BHA Cra

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Events management an introduction

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Bladen, Charles Kennell, James Abson, Emma Wilde, Nick

Contemporary events management is a diverse and challenging field. This introductory textbook fully explores the multidisciplinary nature of events management and provides the student with all the practical skills and professional knowledge they need to succeed in the events industry. It introduces every core functional area of events management, such as marketing, finance, project managemen…

Edisi: 3rd ed.
ISBN/ISSN: 978036761004
Deskripsi Fisik: xxiii, 465 p. : figs., tabs. ; 24,5 cm.
Judul Seri: -
No. Panggil: BRP Eve

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Statistical techniques in business and economics

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Lind, Douglas A.Marchal, William G.Wathen, Samuel A.

Edisi: 16th ed.
ISBN/ISSN: 978-1-259-09564-1
Deskripsi Fisik: xxx, 830 p. : figs., tabs., index. ; 25 cm.
Judul Seri: -
No. Panggil: UA/AA Lin

Edisi: 16th ed.
ISBN/ISSN: 978-1-259-09564-1
Deskripsi Fisik: xxx, 830 p. : figs., tabs., index. ; 25 cm.
Judul Seri: -
No. Panggil: UA/AA Lin

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Management information systems : managing the digital firm

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Laudon, Kenneth C.Laudon, Jane P.

For courses in Management Information Systems (MIS) The authoritative, case-based view into how businesses leverage information systems Kenneth and Jane Laudon's popular Management Information Systems: Managing the Digital Firm, along with MyLabTM MIS, continues to define the way MIS courses are taught. Designed for business students, the text provides insight into how contemporary bu…

Edisi: 15th ed.
ISBN/ISSN: 978-1-292-21175-6
Deskripsi Fisik: 647 p. : figs., tabs., index. ; 27 cm.
Judul Seri: -
No. Panggil: WAGD 79 Lau

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Organizational behavior

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McShane, Steven L.

1. Introduction to the Field of Organizational BehaviorIndividual Behavior and Processes2. Individual Behavior, Personality, and Values3. Perceiving Ourselves and Others in Organizations4. Workplace Emotions, Attitudes, and Stress5. Foundations of Employee Motivation6. Applied Performance Practices7. Decisions Making and CreativityTeam Processes8. Team Dynamics9. Communicating in Teams and Orga…

Edisi: 6th Ed.
ISBN/ISSN: 9781121965515
Deskripsi Fisik: 518 p.: appendix.; 27 cm.
Judul Seri: -
No. Panggil: LQ/AAC 79 McS

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