Services marketing: integrating customer focus across the firm

Zeithaml/Bitner/Gremler, Services Marketing introduces readers to the vital role that services play in the economy and its future. Services dominate the advanced economies of the world, and virtually all companies view services as critical to retaining their customers. • Managerial focused approach emphasizing the knowledge needed to implement service strategies for competitive advantag…

Digital Marketing

Explore how to create effective digital marketing strategies with this student-focused textbook. Digital Marketing by Chaffey and Ellis-Chadwick is a comprehensive guide that bridges theory and practice. Learn how digital data and analytics transform communication, personalize marketing, and consider privacy and security. This book combines academic models and practical skills to prepare you fo…

Management information systems : managing the digital firm

Part 1. Organizations, Management and the Networked Enterprise Information Systems in Global Business Today Global E-Business and Collaboration Information Systems, Organizations and Strategy Ethical and Social Issues in Information Systems Part 2. Information Technology Infrastructure IT Infrastructure and Emerging Technologies Foundations of Business Intelligence: Databases and Informa…

Marketing management

Table of contents : PART 1: FUNDAMENTALS OF MARKETING MANAGEMENT Defining Marketing for the New Realities Marketing Planning and Management PART 2: UNDERSTANDING THE MARKET Analyzing Consumer Markets Analyzing Business Markets Conducting Marketing Research PART 3: DEVELOPING A VIABLE MARKET STRATEGY Identifying Market Segments and Target Customers Crafting a Customer Value Propositi…

Core competence-based strategy

Edisi

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ISBN/ISSN

1-86152273-8

Deskripsi Fisik

vi, 327 p. : notes, figs., app., index ; 24 cm.

Judul Seri

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No. Panggil

AD/JHE Cor

How to drive your competition crazy : creating discruption for fun and profit

A rogue business strategist and Macintosh expert offers irreverent, unconventional, and extreme strategies in sales, marketing, production, and human resources to make one's company more competitive.

The Competitive challenge : strategies for industrial innovation and renewal

Edisi

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ISBN/ISSN

-

Deskripsi Fisik

xii, 256 p. : tabs., charts, refs., index ; 23 cm.

Judul Seri

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No. Panggil

AD/JHE 50 78 Tee

Unstoppable : finding hidden assets to renew the core and fuel profitable growth

Over the next decade, two out of every three companies will face the challenge of their corporate lives: redefining their core business. Buffeted by global competition and facing an uncertain future, more and more executives will realize that they must make fundamental changes in their core even as they continue delivering the goods and services that keep them in business today. "Unstoppable" s…

Beyond the looking glass

How can you cure a sickness when you donÂ’t know its cause? Many of todayÂ’s corporations are exhibiting the disturbing symptoms of a hard-to-define illness. You see signs of the malady in numerous ways: irrational decision-making, massive downsizings, excessive executive pay, low morale, and a sense of isolation among employees. At some companies thereÂ’s an even odder symptom: workah…

Strategies for retrenchment and turnaround : the politics of survival

Edisi

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ISBN/ISSN

3-11-011612-X

Deskripsi Fisik

xii, 222 p. : refs., apps., diagrams, concls., not

Judul Seri

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No. Panggil

AD/FEF/FA 79 Har