Integrated advertising, promotion, and marketing communications

Integrated Advertising, Promotion, and Marketing Communications, 9th Edition speaks to an evolved definition of integrated marketing and teaches students how to effectively communicate in the business world. It champions the importance of weaving together all marketing activities into one clear message and voice, and helps students understand how communications are produced and transmitted. The…

Competitive strategy : techniques for analyzing industries and competitors

Edisi

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ISBN/ISSN

0-02-925360-8

Deskripsi Fisik

xx, 396 p. : tabs., charts, app., bibl., index ; 2

Judul Seri

-

No. Panggil

ADBE/BAD/JHE Por

Strategi bersaing : teknik menganalisis industri dan pesaing

Edisi

-

ISBN/ISSN

-

Deskripsi Fisik

xx, 396 p. : tabs., charts, app., bibl., index ; 2

Judul Seri

-

No. Panggil

ADBE/BAD/JHE Por

Edge strategy : a new mindset of profitable growth

Are you missing opportunities for growth that are right in front of you?In today’s volatile economic environment, filled with uncertainty and sudden change, the forces pushing you to stay focused on the core business are extremely powerful. Profiting from the core is crucial, but the danger is that overfocus on the core can blind companies. Scanning the horizon for new markets and n…

Authentic halal brand

Buku ini dirancang sebagai panduan sistematis yang memberikan bekal framework langkah demi langkah bagi para pemasar untuk membangun brand halal yang unggul. Konsep Authentic Halal Brand menekankan pentingnya brand yang secara konsisten menjadikan prinsip-prinsip halal sebagai orientasi Utama pengembangan bisnisnya. Secara holistic, framework ini mendorong agar nilai-nilai halal tercermin secar…

Services marketing: integrating customer focus across the firm

Zeithaml/Bitner/Gremler, Services Marketing introduces readers to the vital role that services play in the economy and its future. Services dominate the advanced economies of the world, and virtually all companies view services as critical to retaining their customers. • Managerial focused approach emphasizing the knowledge needed to implement service strategies for competitive advantag…

Digital Marketing

Explore how to create effective digital marketing strategies with this student-focused textbook. Digital Marketing by Chaffey and Ellis-Chadwick is a comprehensive guide that bridges theory and practice. Learn how digital data and analytics transform communication, personalize marketing, and consider privacy and security. This book combines academic models and practical skills to prepare you fo…

Marketing management

Table of contents : PART 1: FUNDAMENTALS OF MARKETING MANAGEMENT Defining Marketing for the New Realities Marketing Planning and Management PART 2: UNDERSTANDING THE MARKET Analyzing Consumer Markets Analyzing Business Markets Conducting Marketing Research PART 3: DEVELOPING A VIABLE MARKET STRATEGY Identifying Market Segments and Target Customers Crafting a Customer Value Propositi…

Lightning strategies for innovation : how the world's best firms create new p…

Edisi

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ISBN/ISSN

0-02-935675-X

Deskripsi Fisik

xx, 359 p. : figs., tabs., notes, index, summaries

Judul Seri

-

No. Panggil

AD/BH/CDD 42 Zan

Enchantment : The Art of changing hearts, minds and actions

Enchantment, as defined by bestselling business guru Guy Kawasaki, is not about manipulating people. It transforms situations and relationships. It converts hostility into civility and civility into affinity. It changes the skeptics and cynics into the believers and the undecided into the loyal. Enchantment can happen during a retail transaction, a high-level corporate negotiation, or a Faceboo…