Lightning strategies for innovation : how the world's best firms create new p…

Edisi

-

ISBN/ISSN

0-02-935675-X

Deskripsi Fisik

xx, 359 p. : figs., tabs., notes, index, summaries

Judul Seri

-

No. Panggil

AD/BH/CDD 42 Zan

Enchantment : The Art of changing hearts, minds and actions

Enchantment, as defined by bestselling business guru Guy Kawasaki, is not about manipulating people. It transforms situations and relationships. It converts hostility into civility and civility into affinity. It changes the skeptics and cynics into the believers and the undecided into the loyal. Enchantment can happen during a retail transaction, a high-level corporate negotiation, or a Faceboo…

Consumer behavior

Consumer Behavior: Building Marketing Strategy builds on theory to provide students with a usable, strategic understanding of consumer behavior that acknowledges recent changes in internet, mobile and social media marketing, ethnic subcultures, internal and external influences, global marketing environments, and other emerging trends. Updated with strategy-based examples from an author team wit…

Digital Marketing at HBS Online

In July 2020, the management team of Harvard Business School Online (HBS Online) had to decide how to allocate its marketing budget for fiscal year 2021 between various digital channels and its…

The 24 hour business plan : a step-by-step guide to producing a tailor-made b…

A guideline on how to set out a good business plan, an essential requirement for any new business. The first section is an easy-to-follow guide setting out a logical business plan. The second section is a detachable "blank" business plan which can be filled in by the reader. Ron Johnson also wrote "How to Manage People", "Company Training Policy and Practice" and "Building Success through People".

Becoming a better value creator : how to improve the company's bottom line - …

Today's companies don't need better managers. They need better value creators - individuals who understand not only the organizational process but the organizational dynamics that ensure continuing profits for a company and its shareholders. In this book, Anjan Thakor presents managers with a pragmatic guide to creating value and boosting the success of their companies - while enhancing their o…

Becoming a successful intrapreneur : a practical guide to creating an innova…

For information professional, the key to success in this potentially destablizing context is to develop the new skills the workplace demands. Above all, the LIS professional must actively prioritize a commitment to continuous professional development. The information industry is growing fast and the LIS profession is experiencing very rapid change. This series has been designed to help you mana…

Net gain : expanding markets through virtual communities

Net Gain identifies where the next level of value lies on the Internet and lays out the first economic model to quantify the revenue potential and the investment required to build a successful virtual community. From the offerings of commercial online services such as the Motley Fool Investment group to Internet communities of book lovers, Net Gain offers a multitude of real-world scenarios and…

Brand new: how entrepreneurs earned consumers trust from Wedgwood to Dell

Business historian Nancy F. Koehn begins Brand New -- her critically acclaimed examination of the means by which six aspiring entrepreneurs created viable and enduring products -- with the story of Josiah Wedgewood, the 18th-century potter whose name, after two centuries, is still synonymous with finely made china. Koehn also considers the achievements of H. J. Heinz (food production), Marshall…

Entrepreneurial marketing : lessons from Wharton's pioneering MBA course

Drawing upon their own experience and a newly completed survey of the marketing programs of the Inc. 500 companies (done in conjunction with), the authors present ways to apply marketing approaches to entrepreneurial businesses. The text takes into consideration the money, personnel, and time constraints common to entrepreneurial firms. A sampling of topics includes positioning, targeting, segm…