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SQL ⚙️: array:2 [ "count" => "select count(distinct b.biblio_id) from biblio as b left join mst_publisher as mp on b.publisher_id=mp.publisher_id left join mst_place as mpl on b.publish_place_id=mpl.place_id where b.opac_hide=0 and (b.biblio_id in(select bt.biblio_id from biblio_topic as bt left join mst_topic as mt on bt.topic_id=mt.topic_id where mt.topic like ?))" "query" => "select b.biblio_id, b.title, b.image, b.isbn_issn, b.publish_year, mp.publisher_name as `publisher`, mpl.place_name as `publish_place`, b.labels, b.input_date, b.edition, b.collation, b.series_title, b.classification from biblio as b left join mst_publisher as mp on b.publisher_id=mp.publisher_id left join mst_place as mpl on b.publish_place_id=mpl.place_id where b.opac_hide=0 and (b.biblio_id in(select bt.biblio_id from biblio_topic as bt left join mst_topic as mt on bt.topic_id=mt.topic_id where mt.topic like ?)) order by b.last_update desc limit 10 offset 0" ]
Bind Value ⚒️: array:1 [ 0 => "%Marketing%" ]
Brand new: how entrepreneurs earned consumers trust from Wedgwood to Dell
Business historian Nancy F. Koehn begins Brand New -- her critically acclaimed examination of the means by which six aspiring entrepreneurs created viable and enduring products -- with the story of Josiah Wedgewood, the 18th-century potter whose name, after two centuries, is still synonymous with finely made china. Koehn also considers the achievements of H. J. Heinz (food production), Marshall…
- Edisi
- -
- ISBN/ISSN
- 1-57851-221-2
- Deskripsi Fisik
- 469 p. : photos, notes, index ; 24 cm.
- Judul Seri
- -
- No. Panggil
- ABJ/BH 62 Koe
Entrepreneurial marketing : lessons from Wharton's pioneering MBA course
Drawing upon their own experience and a newly completed survey of the marketing programs of the Inc. 500 companies (done in conjunction with), the authors present ways to apply marketing approaches to entrepreneurial businesses. The text takes into consideration the money, personnel, and time constraints common to entrepreneurial firms. A sampling of topics includes positioning, targeting, segm…
- Edisi
- -
- ISBN/ISSN
- 0-471-38244-2
- Deskripsi Fisik
- xvi, 272 p. : figs., app., notes, index ; 24 cm.
- Judul Seri
- -
- No. Panggil
- ABJ/BA Lod
New and improved
- Edisi
- -
- ISBN/ISSN
- 0-87584-672-6
- Deskripsi Fisik
- xi, 483p.: tabs., index, bibs., ill. ; 24 cm.
- Judul Seri
- -
- No. Panggil
- JA/BA 521 79 Ted
- Edisi
- -
- ISBN/ISSN
- 0-87584-672-6
- Deskripsi Fisik
- xi, 483p.: tabs., index, bibs., ill. ; 24 cm.
- Judul Seri
- -
- No. Panggil
- JA/BA 521 79 Ted
Consumer behavior
Consumer Behavior: Building Marketing Strategy builds on theory to provide students with a usable, strategic understanding of consumer behavior that acknowledges recent changes in internet, mobile and social media marketing, ethnic subcultures, internal and external influences, global marketing environments, and other emerging trends. Updated with strategy-based examples from an author team wit…
- Edisi
- 15th ed.
- ISBN/ISSN
- 9781266114762
- Deskripsi Fisik
- xxiii, 824 p. : figs., tabs., ills. ; 25 cm.
- Judul Seri
- -
- No. Panggil
- BDB/BAD 79 Mot
Resep cespleng berwirausaha : 130 kiat jitu melipatgandakan penghasilan denga…
Buku ini mengajak para pembacanya untuk menghasilkan uang mulai dari langkah yang paling mendasar, yaitu menjalankan bisnis sampingan, sampai ke jenis-jenis usaha yang bisa dibangun mulai dari bawah sekali.Buku ini berisi 130 kiat berwirausaha, yang digali dari pengalaman para wirausahawan sukses ini membeberkan kiat-kiat sederhana dan praktis. Ke-130 kiat tersebut adalah: - 15 kiat mendapatk…
- Edisi
- -
- ISBN/ISSN
- -
- Deskripsi Fisik
- 191 p. ; 18 cm.
- Judul Seri
- -
- No. Panggil
- ABC Zaq
Entrepreneurship for the nineties
- Edisi
- -
- ISBN/ISSN
- 0-13-282294-6
- Deskripsi Fisik
- xviii, 270 p. : index ; 24 cm.
- Judul Seri
- -
- No. Panggil
- ABJ Bat
- Edisi
- -
- ISBN/ISSN
- 0-13-282294-6
- Deskripsi Fisik
- xviii, 270 p. : index ; 24 cm.
- Judul Seri
- -
- No. Panggil
- ABJ Bat
Entrepreneurship : successfully launching new ventures
Undergraduate course in Entrepreneurship and New Venture creation. This new text takes students on the journey of becoming entrepreneurs- from the decision to become an entrepreneur through franchising. This text places a unique and special emphasis on developing a successful business idea early in the process. By highlighting both successful and failed ventures and asking students to step into…
- Edisi
- 3rd ed.
- ISBN/ISSN
- 978-0138158088
- Deskripsi Fisik
- 608 p. : tabs., gloss., case app., index ; 27 cm.
- Judul Seri
- -
- No. Panggil
- ABJ Bar
Road to be an own boss
"...masih banyak orang bingung hendak melakukan usaha apa. Dengan melihat sekeliling lingkungan, ada kesempatan untuk menangkap peluang. Tinggal bagaimana merealisasikannya. Pengalaman melihat saudara yang sedang menjalankan bisnis sendiri merupakan salah satu motivator. Itu juga merupakan salah satu cara mencari usaha yang akan diterjuni." "Untuk menjual ide ke investor/sponsor, dibutuhka…
- Edisi
- -
- ISBN/ISSN
- 979-3210-24-9
- Deskripsi Fisik
- x, 87 p. : 18 cm.
- Judul Seri
- -
- No. Panggil
- ABJ Abd
Metode riset bisnis
Salah satu tugas pokok manajemen berkaitan erat dengan pemecahan masalah (problem solving) dan pengambilan keputusan (decision making). Disinilah riset menunjukkan peran pentingnya. Hasil riset akan menyediakan informasi yang efektif bagi manajemen untuk mengatasi masalah-masalah perusahan sekaligus meraih peluang yang berkaitan dengan bisnis perusahaan. Dalam buku ini anda akan memahami mat…
- Edisi
- -
- ISBN/ISSN
- 979-686-900-4
- Deskripsi Fisik
- xii, 324 p. : figs., refs., tabs., 23 cm.
- Judul Seri
- -
- No. Panggil
- DA/AA Uma
The Entrepreneur's road map to business success
- Edisi
- -
- ISBN/ISSN
- 0-929382-06-4
- Deskripsi Fisik
- 320 p. : app., index ; 22 cm.
- Judul Seri
- -
- No. Panggil
- ABJ 363 Mau
- Edisi
- -
- ISBN/ISSN
- 0-929382-06-4
- Deskripsi Fisik
- 320 p. : app., index ; 22 cm.
- Judul Seri
- -
- No. Panggil
- ABJ 363 Mau
Manajemen Keuangan 
Human Resource Management 
Marketing Management 
Operational Management 
Strategic Management