Consumer behavior

Consumer Behavior: Building Marketing Strategy builds on theory to provide students with a usable, strategic understanding of consumer behavior that acknowledges recent changes in internet, mobile and social media marketing, ethnic subcultures, internal and external influences, global marketing environments, and other emerging trends. Updated with strategy-based examples from an author team wit…

Understanding resource management : how to deploy your people, products, and …

Edisi

-

ISBN/ISSN

0-7863-0360-3

Deskripsi Fisik

xvi, 246 p. : index, glossary, figs., apps., concl

Judul Seri

-

No. Panggil

AA/ADBE/LQ 42 Con

The Marketing book

Digital marketing made easy by Jason McDonald of Stanford Continuing Studies. This book explains how to BUILD YOUR BRAND and SELL MORE STUFF via the THINK / DO / LEARN methodology.

Buku ajar Manajemen Pemasaran 1

Buku Ajar Manajemen Pemasaran 1 ini disusun sebagai buku panduan komprehensif yang menjelajahi kompleksitas dan mendalamnya tentang ilmu Manajemen. Buku ini dapat digunakan oleh pendidik dalam melaksanakan kegiatan pembelajaran di bidang Manajemen Pemasaran dan diberbagai bidang Ilmu terkait lainnya. Buku ini dapat digunakan sebagai panduan dan referensi mengajar mata kuliah Manajemen Pemasara…

Anti mainstream marketing : 20 jurus inovasi mengubah Banyuwangi

Buku yang mengungkap 20 jurus inovasi anti-mainstream yang sukses membawa Banyuwangi, daerah yang terletak di ujung timur Pulau Jawa dan dulu kerap diasosiasikan dengan hal-hal yang bersifat mistis, bertransformasi mencapai berbagai kemajuan yang sangat progresif.

Modern business administration

Edisi

6th ed.

ISBN/ISSN

0-273-60282-9

Deskripsi Fisik

xi, 500 p. : index, charts ; 24 cm.

Judul Seri

-

No. Panggil

AA App

Market research in practice

Edisi

3rd ed.

ISBN/ISSN

9780749475857

Deskripsi Fisik

xviii, 382 p. ; 24 cm.

Judul Seri

-

No. Panggil

BD Mar

Entrepreneurial small business

Entrepreneurial Small Business (ESB) provides students with a clear vision of small business as it really is today. It focuses on the distinctive nature of small businesses that students might actually start versus high growth firms. The goal of the companies described in this textbook is personal independence with financial security; not market dominance with extreme wealth. Traditional belief…

Lateral marketing : new techniques for finding breakthrough ideas

Edisi

-

ISBN/ISSN

0-471-45516-4

Deskripsi Fisik

xvi, 206 p. : index ; 24 cm.

Judul Seri

-

No. Panggil

BA 79

Marketing management

For these Global Editions, the editorial team at Pearson has collaborated with educator across the world to address a wide range of subject and requirements, equipping students with the best possible learning tools. This Global Edition preserves the cutting-edge approach and pedagogy of the original, but also features alterations, customization, and adaptation from the North American version.Ta…