Consumer behavior

Consumer Behavior: Building Marketing Strategy builds on theory to provide students with a usable, strategic understanding of consumer behavior that acknowledges recent changes in internet, mobile and social media marketing, ethnic subcultures, internal and external influences, global marketing environments, and other emerging trends. Updated with strategy-based examples from an author team wit…

The Marketing book

Digital marketing made easy by Jason McDonald of Stanford Continuing Studies. This book explains how to BUILD YOUR BRAND and SELL MORE STUFF via the THINK / DO / LEARN methodology.

Buku ajar Manajemen Pemasaran 1

Buku Ajar Manajemen Pemasaran 1 ini disusun sebagai buku panduan komprehensif yang menjelajahi kompleksitas dan mendalamnya tentang ilmu Manajemen. Buku ini dapat digunakan oleh pendidik dalam melaksanakan kegiatan pembelajaran di bidang Manajemen Pemasaran dan diberbagai bidang Ilmu terkait lainnya. Buku ini dapat digunakan sebagai panduan dan referensi mengajar mata kuliah Manajemen Pemasara…

Marketing management

For these Global Editions, the editorial team at Pearson has collaborated with educator across the world to address a wide range of subject and requirements, equipping students with the best possible learning tools. This Global Edition preserves the cutting-edge approach and pedagogy of the original, but also features alterations, customization, and adaptation from the North American version.Ta…

Pemasaran : refleksi masa kini dan masa depan

Edisi

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ISBN/ISSN

9786021356906

Deskripsi Fisik

328 p. 24 cm.

Judul Seri

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No. Panggil

BA Pem