Integrated advertising, promotion, and marketing communications

Integrated Advertising, Promotion, and Marketing Communications, 9th Edition speaks to an evolved definition of integrated marketing and teaches students how to effectively communicate in the business world. It champions the importance of weaving together all marketing activities into one clear message and voice, and helps students understand how communications are produced and transmitted. The…

Authentic halal brand

Buku ini dirancang sebagai panduan sistematis yang memberikan bekal framework langkah demi langkah bagi para pemasar untuk membangun brand halal yang unggul. Konsep Authentic Halal Brand menekankan pentingnya brand yang secara konsisten menjadikan prinsip-prinsip halal sebagai orientasi Utama pengembangan bisnisnya. Secara holistic, framework ini mendorong agar nilai-nilai halal tercermin secar…

Digital Marketing

Explore how to create effective digital marketing strategies with this student-focused textbook. Digital Marketing by Chaffey and Ellis-Chadwick is a comprehensive guide that bridges theory and practice. Learn how digital data and analytics transform communication, personalize marketing, and consider privacy and security. This book combines academic models and practical skills to prepare you fo…

Marketing management

Table of contents : PART 1: FUNDAMENTALS OF MARKETING MANAGEMENT Defining Marketing for the New Realities Marketing Planning and Management PART 2: UNDERSTANDING THE MARKET Analyzing Consumer Markets Analyzing Business Markets Conducting Marketing Research PART 3: DEVELOPING A VIABLE MARKET STRATEGY Identifying Market Segments and Target Customers Crafting a Customer Value Propositi…

Consumer behavior

Consumer Behavior: Building Marketing Strategy builds on theory to provide students with a usable, strategic understanding of consumer behavior that acknowledges recent changes in internet, mobile and social media marketing, ethnic subcultures, internal and external influences, global marketing environments, and other emerging trends. Updated with strategy-based examples from an author team wit…

Understanding resource management : how to deploy your people, products, and …

Edisi

-

ISBN/ISSN

0-7863-0360-3

Deskripsi Fisik

xvi, 246 p. : index, glossary, figs., apps., concl

Judul Seri

-

No. Panggil

AA/ADBE/LQ 42 Con

The Marketing book

Digital marketing made easy by Jason McDonald of Stanford Continuing Studies. This book explains how to BUILD YOUR BRAND and SELL MORE STUFF via the THINK / DO / LEARN methodology.

Buku ajar Manajemen Pemasaran 1

Buku Ajar Manajemen Pemasaran 1 ini disusun sebagai buku panduan komprehensif yang menjelajahi kompleksitas dan mendalamnya tentang ilmu Manajemen. Buku ini dapat digunakan oleh pendidik dalam melaksanakan kegiatan pembelajaran di bidang Manajemen Pemasaran dan diberbagai bidang Ilmu terkait lainnya. Buku ini dapat digunakan sebagai panduan dan referensi mengajar mata kuliah Manajemen Pemasara…

Anti mainstream marketing : 20 jurus inovasi mengubah Banyuwangi

Buku yang mengungkap 20 jurus inovasi anti-mainstream yang sukses membawa Banyuwangi, daerah yang terletak di ujung timur Pulau Jawa dan dulu kerap diasosiasikan dengan hal-hal yang bersifat mistis, bertransformasi mencapai berbagai kemajuan yang sangat progresif.

Modern business administration

Edisi

6th ed.

ISBN/ISSN

0-273-60282-9

Deskripsi Fisik

xi, 500 p. : index, charts ; 24 cm.

Judul Seri

-

No. Panggil

AA App