Authentic halal brand

Buku ini dirancang sebagai panduan sistematis yang memberikan bekal framework langkah demi langkah bagi para pemasar untuk membangun brand halal yang unggul. Konsep Authentic Halal Brand menekankan pentingnya brand yang secara konsisten menjadikan prinsip-prinsip halal sebagai orientasi Utama pengembangan bisnisnya. Secara holistic, framework ini mendorong agar nilai-nilai halal tercermin secar…

Entrepreneurship : successfully launching new ventures

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Entrepreneurship : the art, sciene, and process for success

This title emphasizes three core tenets necessary to start an entrepreneurial venture: 1. Art of using your accumulated experiences along with practical examples to turn any entrepreneurial venture into a success. 2. Science of taking what is already known as the heart of starting and running a successful entrepreneurial venture. 3. Processes that have proved themselves over decades of research…

Services marketing: integrating customer focus across the firm

Zeithaml/Bitner/Gremler, Services Marketing introduces readers to the vital role that services play in the economy and its future. Services dominate the advanced economies of the world, and virtually all companies view services as critical to retaining their customers. • Managerial focused approach emphasizing the knowledge needed to implement service strategies for competitive advantag…

Digital Marketing

Explore how to create effective digital marketing strategies with this student-focused textbook. Digital Marketing by Chaffey and Ellis-Chadwick is a comprehensive guide that bridges theory and practice. Learn how digital data and analytics transform communication, personalize marketing, and consider privacy and security. This book combines academic models and practical skills to prepare you fo…

Management information systems : managing the digital firm

Part 1. Organizations, Management and the Networked Enterprise Information Systems in Global Business Today Global E-Business and Collaboration Information Systems, Organizations and Strategy Ethical and Social Issues in Information Systems Part 2. Information Technology Infrastructure IT Infrastructure and Emerging Technologies Foundations of Business Intelligence: Databases and Informa…

Marketing management

Table of contents : PART 1: FUNDAMENTALS OF MARKETING MANAGEMENT Defining Marketing for the New Realities Marketing Planning and Management PART 2: UNDERSTANDING THE MARKET Analyzing Consumer Markets Analyzing Business Markets Conducting Marketing Research PART 3: DEVELOPING A VIABLE MARKET STRATEGY Identifying Market Segments and Target Customers Crafting a Customer Value Propositi…

Core competence-based strategy

Edisi

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ISBN/ISSN

1-86152273-8

Deskripsi Fisik

vi, 327 p. : notes, figs., app., index ; 24 cm.

Judul Seri

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No. Panggil

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How to drive your competition crazy : creating discruption for fun and profit

A rogue business strategist and Macintosh expert offers irreverent, unconventional, and extreme strategies in sales, marketing, production, and human resources to make one's company more competitive.

Great people to great business : the power of intangible assets (transformasi…

Great People to Great Business bercerita tentang transformasi WIKA menjadi bintang Asia. Semenjak go public tahun 2007, kinerja PT Wijaya Karya (Persero) Tbk. atau WIKA tumbuh pesat, baik dari sisi finansial maupun non-finansial. Bisnis WIKA tumbuh tinggi (rata-rata 20% per tahun), meluas ke berbagai bidang bisnis baru, dan telah beroperasi di pasar internasional. Ini bisa terjadi karena WIKA b…