Barriers to entry and strategic competition

Edisi

-

ISBN/ISSN

3-7186-5030-4

Deskripsi Fisik

ix, 99 p. : graphs, bibl., index ; 22 cm.

Judul Seri

Fundamentals of Pure and Applied Economics 41

No. Panggil

AD/JHE Ger

Beyond disruption

Blue Ocean Strategy, the #1 global bestseller, forever changed how the world thinks about strategy. Now W. Chan Kim and Renée Mauborgne offer up a bold, new idea that will transform how we all think about innovation and growth. Disruption dominates innovation theory and practice. But disruption, for all its power, is destructive—displacing jobs, companies, and even entire industries. Are …

Entrepreneurship : successfully launching new ventures

Entrepreneurship: Successfully Launching New Ventures explores the allure of entrepreneurship, teaching you how to successfully launch and grow your own company through a clear and easy 4-step process. Using real business profiles of inspiring young entrepreneurs, the text provides relevant examples that are easily relatable. The 7th Edition features new experiences and/or insights from leading…

Entrepreneurship : the art, sciene, and process for success

This title emphasizes three core tenets necessary to start an entrepreneurial venture: 1. Art of using your accumulated experiences along with practical examples to turn any entrepreneurial venture into a success. 2. Science of taking what is already known as the heart of starting and running a successful entrepreneurial venture. 3. Processes that have proved themselves over decades of research…

Marketing management

Table of contents : PART 1: FUNDAMENTALS OF MARKETING MANAGEMENT Defining Marketing for the New Realities Marketing Planning and Management PART 2: UNDERSTANDING THE MARKET Analyzing Consumer Markets Analyzing Business Markets Conducting Marketing Research PART 3: DEVELOPING A VIABLE MARKET STRATEGY Identifying Market Segments and Target Customers Crafting a Customer Value Propositi…

Core competence-based strategy

Edisi

-

ISBN/ISSN

1-86152273-8

Deskripsi Fisik

vi, 327 p. : notes, figs., app., index ; 24 cm.

Judul Seri

-

No. Panggil

AD/JHE Cor

How to drive your competition crazy : creating discruption for fun and profit

A rogue business strategist and Macintosh expert offers irreverent, unconventional, and extreme strategies in sales, marketing, production, and human resources to make one's company more competitive.

The Competitive challenge : strategies for industrial innovation and renewal

Edisi

-

ISBN/ISSN

-

Deskripsi Fisik

xii, 256 p. : tabs., charts, refs., index ; 23 cm.

Judul Seri

-

No. Panggil

AD/JHE 50 78 Tee

Unstoppable : finding hidden assets to renew the core and fuel profitable growth

Over the next decade, two out of every three companies will face the challenge of their corporate lives: redefining their core business. Buffeted by global competition and facing an uncertain future, more and more executives will realize that they must make fundamental changes in their core even as they continue delivering the goods and services that keep them in business today. "Unstoppable" s…

Beyond the looking glass

How can you cure a sickness when you donÂ’t know its cause? Many of todayÂ’s corporations are exhibiting the disturbing symptoms of a hard-to-define illness. You see signs of the malady in numerous ways: irrational decision-making, massive downsizings, excessive executive pay, low morale, and a sense of isolation among employees. At some companies thereÂ’s an even odder symptom: workah…